Lime-A-Rita

The modern world is an assembly line for hand-wringing and worry. Wouldn't it be great if there were a margarita in a can that could serve as a cork against the endless torrent of shits to give? And wouldn't it be even greater if that beverage were championed by three people you can trust for solid advice about caring a little less?

I worked on this project from pitch to post-production, with responsibilities ranging from leading integrated marketing team meetings to writing and animating social posts.

Role: Art Director, Copywriter
Director: David Shafei, World War Seven
Photography: Emily Shur, Jane Houle