Chipotle

This campaign was not just beautiful food photography, woodcut illustrations, and portmanteaus spread across a massive out-of-home media buy. No, we also wrote thousands of weird names corresponding to various Chipotle ingredients and created a web experience so people could get a whole new name based on their order. And there was print.

In the end, nearly a million people got a Chipot-name. It was so successful that Chipotle decided to send it across the pond to help drive traffic to their new stores in the UK.

Role: Art Director
Photography: Beth Galton