Amica Insurance

During the pitch, the team at Mother NY realized what sets Amica apart from other insurance companies isn’t just its legendary customer service or quality policies, it’s the entire way they approach their business. It’s the empathy they show their customers when things go wrong.

We created a new brand platform focused on the effect of this empathy. The spots capture the isolating stress of insurance claim-worthy situations, then the subtle moment of relief when you realize someone understands what you’re going through, and is there to help.

Role: Art Director, Copywriter (with Will Paugh)
Director: Miles Jay, Smuggler